About Me
I'm a full stack digital marketer passionate about building high-performing digital experiences that drive real business growth.
Professional Summary
My Background
As a Full Stack Digital Marketer in Web Development, Email Marketing, SEO & Paid Media (Meta Ads, LinkedIn Ads, Programmatic Ads), I have successfully delivered projects for more than 20+ customers. My technical background is complemented by a deep understanding of marketing strategy.
I am an APIDM Certified SEO Specialist focused on fulfilling users’ search needs by creating relevant, high-quality content. I believe that Web Analytics and Social Media Analytics always tell the story of what's coming in your next sales strategy.
My holistic approach allows me to bridge the gap between technical execution and marketing strategy, ensuring that every website I build is not only aesthetically pleasing but also optimized for conversions and search engine visibility.
Experience
Digital Marketing Specialist
IFS
- Promote and execute multi-channel digital marketing campaigns tailored for the APJMEA, Europe and Corporate regions, focusing on net new accounts across various industries.
- Partner with regional marketing heads and key internal stakeholders to align campaign objectives and deliverables.
- Lead and optimize LinkedIn and Demandbase advertising & Marketo / HubSpot email campaigns efforts to ensure effective targeting, engagement, and conversion across the region.
- Monitor digital campaign performance (e.g., impressions, CTR, CPL, engagement), generate insights, and recommend optimizations to improve campaign Return On Investment.
Senior Associate - Financial Marketing Services
Acuity Knowledge Partners
- Support Web Content Accessibility Projects to key stakeholders including knowledge sharing
- Lead and Execute email marketing campaigns using Marketo platform and monitor campaign performance using Open Rate, CTR, conversion rate
- Support Web Content Team for content Updates using Optimizely (Previously EpiServer)
Web Production Officer
HSBC (Digital Production Services)
- Support Web Content Accessibility using WAVE and SiteImprove tools and train new joiners
- Support HSBC.COM websites and About HSBC websites, produce web pages & maintain websites using SiteCore
- Execute established guidelines for applying meta data, keywords and tagging necessary for search engine client requirements and quality standards
Lecturer in IT
ESOFT Metro Campus
- Done lectures on Pearson Assured Diploma in Information and Communication Technology, Pearson Assured Diploma in Software Engineering, Pearson Assured Diploma in Web Engineering, Pearson Assured Diploma in Internet Marketing and Pearson Assured Diploma in Digital Marketing.
- Student coordination and handling student final project evaluations
- Establish and maintain a positive learning environment and facilitate students.
Tech Stack
Tools & Technologies
WordPress
Web Development
Joomla
Web Development
Sitecore
Web Development
Google Analytics 4
Analytics
Google Tag Manager
Analytics
Google Ads
Advertising
LinkedIn Ads
Advertising
SEO Strategy
Marketing
Demandbase (ABM)
Marketing
Email Automation (Marketo))
Marketing
Power BI
Analytics
HTML / CSS
Web Development